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Comparison Table Section

Use Comparison Table to compare 2 to 4 options side by side. This section is designed for packages, tiers, programs, or feature sets.

Best use cases

  • Service plan tiers
  • Warranty package comparison
  • Trim or feature comparisons
  • “Good, better, best” offers

What you need before you start

  • The 2 to 4 options you want to compare
  • The list of features you want to list as rows
  • A decision on which option should be highlighted (optional)

How the structure works

A comparison table has:

  • Columns: the options being compared
  • Rows: the features or items you are comparing

Fields and how to fill them

Content above table (optional)

If available:

  • Show content above table
  • Content
  • Content horizontal position

Use this for a heading and a one-line explanation.

Columns (required)

Each column typically includes:

  • Label: the column header
  • Is primary column: highlights one column visually
  • Optional color settings per column

Practical guidance:

  • Use 3 columns for “good, better, best”.
  • Use the primary column for the option you want most visitors to choose.

List items (rows)

Each row typically includes:

  • Label: the feature name
  • Included and excluded values across columns

Practical guidance:

  • Keep row labels short.
  • Group similar features together.

Icons and styling (optional)

Depending on your configuration, you may be able to customize:

  • Included icon
  • Excluded icon
  • Primary icon
  • Table colors and grid line color

Validation and common issues

  • You must have 2 to 4 columns.
  • Column labels are required.
  • Each row must match the number of columns. If you change the number of columns later, you may need to update your rows.
  • Service tier table: 3 columns, primary column on the recommended tier
  • Two-option comparison: 2 columns, fewer rows, keep labels concise