How Inventory Powers Pages
Overview
Inventory powers most high-intent experiences on Marketplace sites. Shoppers use inventory pages to browse, filter, compare, and submit leads.
The most common inventory-driven pages are:
- Search results pages (SRPs)
- Vehicle detail pages (VDPs)
Inventory also influences other areas like location filtering, featured vehicle modules, and pricing disclosures.
Search results pages (SRPs)
SRPs are the pages where shoppers browse multiple vehicles.
Common SRP capabilities include:
- Filtering by make, model, year, body style, drivetrain, fuel type, and more
- Filtering by location when you have multiple rooftops
- Filtering by price and mileage ranges
- Filtering by availability and condition (new, used, certified)
- Sorting by price, year, mileage, and other fields
The exact set of filters and sorting options depends on your site configuration.
Vehicle detail pages (VDPs)
A VDP is the page for a single vehicle. It is where most vehicle-specific leads are submitted.
VDPs typically include:
- A photo gallery
- Vehicle highlights and key specs
- Price display and savings messaging
- Disclaimers and policy text when required
- CTAs such as call, text, email, trade-in, payment estimate, and financing options
- Location details for the store selling the vehicle
Inventory and locations
Inventory is tied to locations so shoppers can:
- Filter results by store
- See which store a vehicle belongs to
- View store contact details on the VDP
If a vehicle appears under the wrong location, it is usually caused by an identity or rooftop mapping issue in the inventory feed or location configuration.
Inventory photos and merchandising
Photos are one of the biggest factors in shopper engagement.
Common behaviors:
- Vehicles with real photos may be prioritized in search experiences.
- Vehicles with only a placeholder image may appear lower in results.
How leads are submitted from inventory
Marketplace sites typically support lead capture from several places:
- SRP vehicle cards (for example, quick contact actions)
- VDP primary CTAs
- Trade-in and financing flows that reference a specific vehicle
To keep lead routing accurate, inventory records must remain consistent across:
- VIN and stock number
- Location mapping
- Pricing and availability status
What to expect when inventory updates
Inventory is updated automatically based on your source systems.
Common timing expectations:
- New vehicles and changes may take time to appear, depending on feed timing and sync frequency.
- Price changes may appear after the next inventory refresh.
- A vehicle that is sold may remain visible briefly until the sold status is received and processed.