Route-Level SEO

Overview

Route-level SEO lets you set SEO values for a specific URL, even when the underlying page content is reused.

This is useful when you need two URLs to have different search identities without duplicating content.

How route-level SEO fits into the hierarchy

Marketplace resolves SEO through a priority chain. Route-level override is more specific than Page SEO, so it can replace Page settings for that URL.

Common priority order (least specific to most specific):

• Project default SEO
• Location SEO (for location pages)
• Page SEO
• Route SEO override
• Path SEO override

When to use route-level SEO

Use route-level SEO when:

• The same Page is used by multiple routes
• Each route needs a different meta title or meta description
• You want a specific URL to rank for a different keyword theme

Examples include:

• Two contact URLs that serve the same contact page
• A shared landing page used for multiple campaigns

What you can override

Route-level override typically allows you to set the same SEO fields as a Page:

• Meta title and meta description
• Open Graph title and description
• Open Graph image and alt text

Important considerations

• If you need different SEO per path within the same route, use Path-level SEO.
• Route-level SEO affects only the URL or URLs defined by that route.

What to review after updates

After updating route-level SEO, review:

• Search previews for each URL under that route
• Social share previews
• Any localized variants if your site supports multiple languages