Content Not Updating

Overview

When you publish in Sanity, Marketplace updates the live site through a cache invalidation pipeline.

Most content update issues are timing, publish state, or caching.

Expected publish to live timing

Expected time from publish to live: 2 to 5 minutes.

This includes an intentional delay before cache purge to prevent cache stampedes and allow propagation through Sanity’s CDN.

How updates reach the live site

1. A content author publishes in Sanity Studio.
2. Sanity fires a webhook containing the document type and environment identifiers.
3. Query Composer evaluates registered queries and identifies which cache tags are affected based on mainType and includedTypes.
4. Affected cache tags are queued to Cloudflare with a 2-minute delay.
5. Cloudflare purges those cache tags at the edge.
6. The next request regenerates the page using fresh Sanity data.

Causes and fixes

You are still within the propagation window

The delay is intentional.

Fix:

• Wait 5 minutes after publishing.
• Do a hard refresh.

Hard refresh:

• Windows and Linux: Ctrl+Shift+R
• Mac: Cmd+Shift+R

The document was saved, not published

Drafts are not visible on the live site.

Fix:

• Open the document in Sanity Studio.
• Click Publish.

Browser cache is serving old content

A browser can keep an older version even after server cache is cleared.

Fix:

• Hard refresh.
• Test in an incognito or private window.