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SEO Not Applying

Overview

Marketplace assembles SEO metadata from multiple Sanity sources using a strict priority order.

Higher levels completely replace the same field from lower levels.

SEO priority order

Lowest to highest priority:

  1. Project default SEO (site-wide fallback)
  2. Location SEO default (location detail pages)
  3. Route SEO default (applies across all paths on a route, read-only)
  4. Page SEO (requires overrideSEO: true on the Page)
  5. Route SEO override (requires overrideSEO: true on the Route)
  6. Path SEO override (most granular)

Causes and fixes

Project default is showing instead of Page SEO

Cause:

  • overrideSEO is not enabled on the Page document.

Fix:

  • Enable overrideSEO on the Page.
  • Populate title and description.
  • Publish.

Route override is winning over Page SEO

Cause:

  • overrideSEO is enabled on the Route.

Route override takes precedence over Page SEO.

Fix:

  • If the Page should control SEO, disable overrideSEO on the Route.
  • If the Route should control SEO, update the Route-level values and publish.

OG image is missing in social shares

Cause:

  • ogImage is empty in the SEO object.

Fix:

  • Populate ogImage and publish.

Note:

  • Social platforms cache OG metadata aggressively.

JSON-LD is missing or incorrect

JSON-LD is generated by layout type.

Mapping:

  • contentBlockDefault: WebPage schema
  • SRP: vehicle listing schema
  • VDP: vehicle schema
  • Location detail: LocalBusiness schema

How to verify:

  • Use View Page Source and search for application/ld+json.

Common causes:

  • If JSON-LD is missing on a VDP, the vehicle record may be missing required fields from the DMS feed.
  • If JSON-LD is missing on an SRP with zero results, this is expected behavior.

SEO changes are not visible yet

SEO changes follow the same cache propagation behavior as content changes.

Fix:

  • Wait 5 minutes after publishing.
  • Check View Page Source.

How to interpret results:

  • If View Page Source shows new metadata and the browser shows old values, it is browser caching. Hard refresh.
  • If View Page Source shows old metadata, edge cache invalidation has not completed.

Google is showing old metadata

Cause:

  • Search engines update on indexing schedules.

Fix:

  • Use URL Inspection in Google Search Console to request a recrawl after the live site updates.
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