What Metrics Dealers Should Care About

Purpose

List the performance and experience metrics that matter most for dealers and explain how to use them.

Core experience metrics

Core Web Vitals

These map well to shopper experience and are widely referenced.

• LCP: main content load
• CLS: visual stability
• INP: interaction responsiveness

Google reference:

• Core Web Vitals https://web.dev/vitals/

Supporting metrics

TTFB

Helps identify server and backend contribution.

• TTFB guidance https://web.dev/ttfb/

FCP

Useful as an early indicator, but not a complete story.

• FCP definition https://web.dev/fcp/

Business outcome metrics

Performance should connect to behavior and outcomes, such as:

• Engagement on inventory pages
• Lead form completion
• Click to call
• Direction requests or store visit intent signals

Exact definitions vary by analytics setup, so focus on consistent measurement and trends.

How to use these metrics together

• Use CWV to measure experience quality.
• Use TTFB to separate server problems from browser work.
• Use conversion and engagement metrics to connect performance changes to business impact.

Related pages

• How Speed Improvements Impact Leads and Conversions
• How to Track Improvements Over Time
• What “Fast” Actually Means for Dealer Websites