Best Practices
Overview
These best practices help your Marketplace site earn stronger visibility in search results and create better link previews when pages are shared.
This guidance maps directly to the SEO fields available in Marketplace, such as meta titles, meta descriptions, and Open Graph images.
Meta title best practices
- Keep titles short enough to display well in search results.
- Make titles unique per page.
- Use a consistent format, such as:
- Page topic | Dealer name
- Dealer name | Page topic
- Include a primary keyword naturally.
Meta description best practices
- Write descriptions that summarize the page and encourage clicks.
- Keep descriptions concise so they do not get cut off on mobile.
- Make descriptions unique per page.
- Include your location and a clear call to action where appropriate.
Open Graph best practices
Open Graph title and description
- These fields control how links look in social and messaging platforms.
- If you are unsure, matching your meta title and meta description is a safe default.
Open Graph image
- Use a high-quality image that represents the page.
- Choose an image that will still make sense months from now.
- Avoid images that include temporary offers or dates.
Open Graph alt text
- Write descriptive alt text for accessibility.
- Describe what the image shows in plain language.
Sitemap and robots settings
- Keep important public pages included in the sitemap.
- Exclude utility pages that are not meant to be discovered in search.
- Use robots settings to prevent indexing of pages that should not appear in search results.
Avoiding duplicate SEO
- If multiple URLs point to the same content, consider using route-level or path-level SEO overrides to create unique titles and descriptions.
- For vanity URLs, set keyword-focused SEO on the specific path.
What to review regularly
A simple ongoing SEO review includes:
- Confirming your default SEO is still current
- Checking that top pages have unique titles and descriptions
- Reviewing inventory pages for accurate dynamic titles and descriptions
- Confirming Open Graph images display well when shared