Programmatic JSON-LD
Overview
Marketplace pages can include JSON-LD structured data to help search engines understand your content.
JSON-LD is a standard format that adds machine-readable information to a page without changing what visitors see.
What structured data is used for
Structured data can help search engines:
- Identify your business type and location
- Understand that a page represents a vehicle listing or a vehicle detail
- Improve how pages appear in search results
Common structured data by page type
Homepage
The homepage commonly includes structured data that represents:
- Your website
- Your dealership or dealer group
Vehicle detail pages (VDPs)
VDPs commonly include structured data that represents:
- The specific vehicle
- Key attributes such as year, make, model, and other available details
Search results pages (SRPs)
SRPs can include structured data that represents:
- The inventory listing set
- Multiple vehicles returned in the results
Location detail pages
Location pages commonly include structured data that represents:
- The dealership location
- Address and place information
What your team should know
- Structured data is generated automatically.
- The values come from your site configuration, location data, and inventory data.
- If you enable multiple languages, structured data should reflect the active language where applicable.
What to review after updates
If you make major changes to SEO templates or site configuration, it is a good idea to validate that structured data still looks correct using standard rich-results testing tools.