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Content Is Structured (Not Page Builder-Based)

Marketplace uses structured content. You build pages by adding Sections and filling in their fields.

What “structured content” means

In Marketplace, you do not build a page on a blank canvas.

Instead:

  • You add predefined Section types to a Page
  • Each Section has specific fields (text, images, buttons, settings)
  • Marketplace renders those fields into a consistent design on your website

Why this matters for your team

Structured content helps keep your site reliable and consistent.

You will typically notice that:

  • Page layouts stay on-brand because styling is controlled by the site Theme
  • Content can adapt to different screen sizes without extra work
  • Sections can require specific fields before you publish
  • Dynamic Sections can pull live data automatically (for example locations, reviews, or inventory counts)

What you can control

Depending on the Section type, you can control:

  • Which Sections appear on a Page
  • The order of Sections from top to bottom
  • The content inside each Section (copy, media, calls to action)
  • Section settings (for example layout options like media left vs right)
  • Section color settings when available (background and text color options)

What you cannot control

Marketplace is designed to prevent accidental layout issues. In most cases:

  • You cannot change the underlying design system (fonts, spacing, and component styling)
  • You cannot inject custom HTML or CSS into a Page
  • You cannot freely combine layout elements outside of the available Section types

Helpful references

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