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Key Concepts You Need to Know

This page defines the core Marketplace terms you will see in Sanity and in this knowledge base.

Project

Your dealership website in Marketplace.

A Project ties together your locations, content, configuration, and site-wide Theme.

Location

A physical dealership location. Locations are used throughout your site to keep key information consistent.

A Location can include:

  • Address and map details
  • Department hours (Sales, Service, Parts, and more)
  • Phone numbers and contact information
  • External identities (IDs used to connect inventory, reviews, or other systems)
  • Policies and legal text that may be reused across the site

Locations can affect what visitors see, such as which inventory is shown and which calls to action appear.

Route

A Route is the URL visitors go to on your website (for example /about or /locations/downtown).

A Route typically defines:

  • The URL path
  • The layout type (for example a standard content page, search results, or a vehicle detail page)
  • Which Page to show
  • SEO settings

Page

A Page is the ordered list of Sections that make up what visitors see.

Important:

  • A Page is separate from its URL.
  • A Route connects a URL to a Page.
  • One Page can be reused on multiple Routes.

Section (content block)

A Section is a predefined building block that you add to a Page.

Common Section types include:

  • Hero
  • Rich Text
  • Media with Text
  • Media Card Group
  • Accordion Groups (FAQ-style)
  • Locations
  • Brands
  • Reviews (when enabled)

Theme

The Theme controls site-wide styling such as colors, fonts, spacing, and component styling.

Inventory

Inventory is live data connected to your Project. Inventory powers:

  • Search results pages
  • Vehicle detail pages
  • Dynamic counts in some Sections (for example brands or body styles)

Inventory is not managed by editing Pages in Sanity.

SEO

SEO settings can exist at multiple levels. Some settings are defaults, and others override them for a specific Route or path.

Helpful references

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