How Your Website Works (Data-Driven vs Traditional CMS)

Marketplace is data-driven. You build pages by combining predefined Sections, and many parts of the site pull from live data (like inventory and locations).

Traditional CMS (what you might be used to)

In a traditional CMS (for example WordPress or Squarespace), you often:

• Build pages on a blank canvas

• Add content directly inside each page

• Maintain many similar pages separately

That approach can work well, but it can also create duplicate updates and inconsistent information.

Marketplace (data-driven)

In Marketplace, content is structured.

Pages are built from Sections

A Page is an ordered list of Sections (also called content blocks). Each Section has a specific purpose, such as:

• A hero area with a headline and call to action

• Rich text content

• A group of cards

• A list of locations pulled from your Location data

Because Sections follow a defined structure, your site stays consistent and easier to maintain.

Live data is used where it matters

Some information is designed to come from connected data sources instead of being typed into each page, such as:

• Inventory and vehicle counts

• Location hours, phone numbers, and addresses

• Reviews (when enabled for your site)

When that data changes, it updates everywhere it is used.

Visual design is controlled by the Theme

Marketplace uses a site-level Theme to control styling like colors, typography, and spacing.

• Most styling is managed at the site level.

• Some Sections allow limited per-section styling options when available.

Draft and publish

Sanity content has two states:

• Draft: visible to your editors in Sanity

• Published: live on your website

When you publish, the website refreshes so visitors see the latest version.